If Banks could Do It like Nike !

When most sports apparel brands were losing out on differentiation and everybody had pretty much nailed the sneaker business and risked losing precious business to cheap counterfeits, Nike did their own thing. They created an alternate market of data driven innovation, a digital connect with its customers through apps and most importantly a community that lives and breathes the Nike brand through its apps, wearables , apparels and sports equipment leaving its competition way behind . As it gets harder to innovate and create differentiation in banking, it is interesting to sit back and observe how Nike changed the game to retain relevance.