When most sports apparel brands were losing out on differentiation and everybody had pretty much nailed the sneaker business and risked losing precious business to cheap counterfeits, Nike did their own thing. They created an alternate market of data driven innovation, a digital connect with its customers through apps and most importantly a community that lives and breathes the Nike brand through its apps, wearables , apparels and sports equipment leaving its competition way behind . As it gets harder to innovate and create differentiation in banking, it is interesting to sit back and observe how Nike changed the game to retain relevance.
An insight into the challenges that plague the C-Suite of a bank determined to lead the trade finance business. Is Digitization the answer?
The futurists of the world are besotted by the science that simulates the engagement , decision and the discovery process of the human brain -in other words Artificial Intelligence(AI) or Cognitive Sciences. Cognitive systems quickly identify patterns similar to a way our brain identifies situations and responds to it. Within AI , there are a number of different technologies and they lie at different points in the curve of adoption with virtual assistants and robo-advisors riding the crest of adoption. This post talks about the merits of the lesser known yet immensely intriguing Semantic Technology .