When most sports apparel brands were losing out on differentiation and everybody had pretty much nailed the sneaker business and were losing precious business to cheap counterfeits, Nike decided to do things their way . They created an alternate market of data driven innovation, fostered a digital connect with its end consumers through apps and most importantly created a community that lives and breathes the Nike brand through its wearables , apps , apparels and sports equipment leaving its competition way behind .

As it gets harder to innovate and create differentiation in banking, it is interesting to sit back and observe how Nike changed the game to retain relevance.

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